App Store Optimization Services – Key to Mobile App Marketing
With the burgeoning number of apps found on app stores, it has increasingly become difficult for the app to be discovered and downloaded within the app marketplace. App Store Optimization (ASO) held the key of the app’s success in the app world.
So what is App Store Keyword Optimization?
ASO is the process of enhancing mobile apps to rank higher in the relevant app store’s search results. The higher the app rank, higher is the potential of customers downloading them. The goal of app store optimization is to drive more traffic to your apps which get translates into increased downloading of your app. ASO drives your potential customers to your app page.