Keyword Research

Keyword research analysis identifies the best search phrases or keywords for a website search engine optimization (SEO) campaign. Keyword research is the main foundation of an effective search engine marketing campaign.

Some keyword phrases are highly competitive while others might be rarely used in search. Keyword research helps you to target the most effective keywords for your website. A general opinion in keyword research is those keywords which are most widely searched are also the most competitive. However this does not mean you should target the most popular phrases because these could potentially have a poor conversion rate due to being untargeted.

Keyword research uses the keyword effectiveness index (KEI) to measure how effective a keyword is for a website. The keyword effectiveness index compares the number of times a keyword is searched for with the number of competing web pages for that keyword, to help pinpoint exactly which keywords are most effective for your SEO campaign.

Our Keyword Research Service Includes:

• Identifying and researching a possible set of keywords used by your potential customers.
• Developing and researching additional keywords based upon the clients industry.
• Determining the most popular keywords and using them as the core targets for your SEO and PPC management campaigns.

Contact us for more information or get a free quote on keywords research services.