As digital marketing has sidetracked traditional marketing, no companies can ignore it. Digital marketing company offers all the necessary assistance for effective digital marketing campaign. The blog discusses the importance of digital or internet marketing company for small businesses.
Small businesses or startups find it difficult to face the competition. When established players opt for big marketing campaigns, they remain standstill as they already handle the situation comprises higher operating costs, margin pressure, and changing business requirements.
Traditional marketing means are billboards, leaflets, newspapers, etc. Although they have some impact on people’s behavior, they cannot give the positive ROI.
As per Nielsen’s global study, impact of all the marketing activities (mostly traditional) on sales is just 9 cents for every dollar spent over a 3-month period. In other words, companies can expect only 9 percent average return on their investments.
In short, companies need to spend more for promoting their products or services, and they get less return while opt for traditional marketing.
Needless to say, small businesses just cannot afford such marketing campaign.
Digital or Internet Marketing
As compared to traditional marketing, digital or internet marketing services offer cost-effective and efficient solutions for marketing campaign. Even small companies or newcomers can also opt for such marketing and reap the benefits from it at affordable rates.
As per Nielsen report, companies can expect a return of more than 2 dollars for spending a dollar. Said that, companies can get more than 100 percent return from a digital marketing campaign!
Now the question arises: why there is a huge difference in return between two marketing methods? The answer to this question lies in comparison of their penetration in society.
As technology advances, number of smartphone users is significantly increased. People tend to use the internet on their handheld devices. From searching to shopping, from gaming to communicating, people use their smart devices like anything, and that is the major reason for better returns from internet or online marketing.
A Internet marketing company simply takes benefit of people’s tendency of searching just anything on the net, and offers effective marketing solutions in a cost-effective manner.
Importance of Digital Marketing
A digital marketing company starts the campaign after a thorough research about current marketing trend and customer behavior. It enables companies to decide the initial action and direction of their campaign.
In addition, such marketing campaign enables companies to gather and analyze data regarding its impact on people’s behavior. Companies can take crucial business decisions on the basis of such data, and give their marketing campaigns a proper direction.
Small businesses can also opt for digital marketing campaign and remain firm in competition as they can readily get the real-time data regarding the impact of digital marketing. They can either address a specific group of people or a huge audience as per business requirements at reasonable rates.
Following points show its importance:
- Engages customers: Digital or internet marketing campaign engages customers on a website. Fresh and useful content help companies get higher retention and conversion rate. Small companies can use them for increasing sales and grow their business.
- Improves Credibility: Small businesses and new entrants work hard to enhance their credibility in the market. Such campaign improves their credibility in a significant manner and helps them establish soon in the market.
- 24/7 Availability: Online platforms are open for all the time. Small companies can also get benefits from their active online presence through internet marketing campaign. Irrespective of the time and geographic differences, they can run their business. Full-time online presence helps them draw attention of people.
- Increases web traffic: Such campaign offers a combination of both search engine marketing methods and content marketing methods. Along with SEO (Search Engine Optimization) techniques, quality content help small companies increase web traffic toward their websites. Increased web traffic boosts the leads and eventually increases sales figures.
- Establishes a brand: Brand awareness and brand loyalty are two major aspects of establishing a brand in the market. Internet campaign enables small companies to establish their brands by addressing both the aspects. In addition, they can get benefits as existing customers spread good words online.
That’s not all. Such marketing campaign has many other benefits as well. All the business benefits have made digital marketing ubiquitous. We can mention that in its ubiquity lies an obsolescence of traditional marketing.
Small businesses can find a quality internet marketing company and start their marketing campaign. Another good thing is that they can readily integrate their online marketing with ongoing traditional marketing campaign.
247Webpromotions is a leading digital marketing company. With a pool of talented workforce, the company assists small businesses running their digital marketing campaign at reasonable rates.