How to do a marketing press release?

News is important part of everyone’s life therefore more than 50% people who surf the web always log on news site first. Due to this reason online news sites like MSNBC, The New York Times, CNN, and Yahoo! News etc. have higher visiting rate. By placing your link in Press Release you can get direct benefits of their higher Page Rank too.

In fact press releases are design as a communication tools between the media and public relation firms or PR staff. Online news sites such as Google news and Yahoo news contain a greater amount of PR and their search engines places it directly to the customers through RSS feeds thus it becomes an effective communication tool.

Considering the above facts many SEO firms have started optimizing the press release to attract incoming links and got good success too. If you want to get maximum expose you have to take following steps:

Announce worthy:
Always try to give useful contents to the readers as every one likes worthy contents none want to kill one’s time. Uncover particular story because news outlet like that approach. Don’t hesitate to put your information your ideas to the media. Don’t focus on too much keyword.

Have good optimization:
Use optimization technique you use for web page optimization. Place your primary keyword in title and in the first letter or line of the first paragraph.

Disperse it well:
Distribute the release via a wire service like Business Wire and PRWeb or PRNewswire.

Create call of action:
Try to give the reasons to take actions for your readers by placing some attractive textual message.

Relevant and easy:
Make contents relevant and make it easy for journalists and bloggers to write about your news as they have tendency to copy and past the contents and then make their comments.

Place in media room:
Post the release to the company site or company blog where media room is enabled. Generally, the company site contains a blog that can archive press releases chronologically and by category, offers a search function, lists previous media exposure, contains links to media-centric photos, audio and video as well as an RSS feed to make it easy for interested parties, including journalists, to subscribe to company news.

Use social bookmark site:
If you use social bookmark sites such as delicious, Furl.net and blogmark.net which are linked to from the online media room and many become available for search engines.

If you follow the marketing rules very well then try to track your marketing efforts and track the press release:

• Embed tracking codes in the links from the release to the landing page.
• Monitor the web analytics of the site the press release links to for referral traffic sources.
• Setup Google alerts to monitor when the release gets picked up.
• Monitor blog search engines like google blog search and technorati for pickups.
• Monitor standard search engines for pickups and links.
• Track conversions from press release landing pages.